Friends of the Republican Party,
The Georgia Republican Party is in a fiscal crisis. With less than $25,000 cash on hand and more than
$300,000 owed in debt, Republicans cannot afford to elect the wrong leader for their state party. I
want you to see firsthand the dire nature of the Georgia GOP's financial situation, so I’ve included
below a copy of the GAGOP’s February FEC filing. The numbers are staggering.
Our county parties need resources, our campaign volunteers need supplies, and our Republican
candidates need a strong state party. None of these goals can be accomplished unless the GAGOP gets
its own fiscal house in order. We must have a Chairman who has the knowledge of how to raise the
necessary funds, and the experience to use those funds effectively. Here's my plan to do just that:
Provide regular financial reports to our county parties and grassroots activists. You will see that your time, effort, and financial contributions are going to a financially solvent party in a transparent, open, and accessible way.
Create a small-dollar donor program. A small-dollar contribution is about more than a check to a political organization - they represent a commitment to supporting Republican principles. Our small-dollar donor program will be implemented using online/digital marketing, telemarketing, and direct mail strategies.
Engage elected officials in the fundraising and political process. An effective Chairman meets often with elected officials to communicate with them the goals of the grassroots activists, to learn the needs of elected officials in the state, and to help raise funds.This communication helps grassroots conservatives build stronger relationships with their representatives while also helping the Party's finances.
Develop a detailed large donor program. A large part of a Chairman’s responsibility is to enlist the support and dollars of large donors in the state. Having spent my entire professional career helping to fundraise for and elect Republicans, I am uniquely prepared to fulfill this need of the Party. The money raised will directly help Republican candidates and grassroots activists on the ground.
Be creative in engaging all donors. For instance, the President’s Day Dinner is currently held on a Monday evening in downtown Atlanta, with the minimum price of a ticket being $250. As Chairman, I’d like to move the event date to a Saturday, ensuring that all donors will have an opportunity to attend the event without having to take off work. In addition, if a county party sponsors a table, the State Party will return to them the amount raised by their table after the cost of food.
This is just the start, folks. I’m ready to begin acting on this plan, but I need your help to start making
meaningful change. Our best laid plans for a successful Georgia GOP are not possible without the
assistance of grassroots activists like you. Over the course of this campaign, I hope to earn your trust
and your vote.
If you have any ideas about how the Party can better engage with all donors, please send me an email
to firstname.lastname@example.org. I look forward to hearing from you!
John K. Watson